Amazon’s second video entertainment service, miniTV—which was launched in May this year—has just announced an exclusive new comedy content lineup. Some of India’s most loved digital content creators including Ashish Chanchlani, Dolly Singh, Amit Bhadana, Prajakta Koli, Saloni Gaur and Be YouNick (Nikunj Lotia) have been brought on board to create content for miniTV.
The creators will drop all-new sketches and short videos on the service. While Prajakta Koli will help us master some “middle-class hacks”, Dolly Singh will play love guru and help people get over their breakups with her 7-step plan. Meanwhile, Ashish Chanchlani will give his unique spin to beauty and fashion content in Bhootmarike Makeup Tutorials and Saloni Gaur will dish out some advice on how to survive at the end of the month when your bank balance reminds you of India’s biggest contribution to math—the zero.
Speaking about the latest additions to miniTV’s library, Vijay Subramaniam, director and head of content, Amazon Prime Video and miniTV, said in a statement, “With miniTV, the idea is to deliver top-notch content to Amazon customers, while elevating their overall shopping experience. We are thrilled to have these brilliant comedic minds on board and are certain that our customers will enjoy the exclusive content on miniTV.”
“I’m very excited for my sketches to be a part of the Amazon miniTV platform,” Dolly Singh told DeadAnt. “My motive is to take my normal Instagram and YouTube sketches to a much higher level. It’s a new platform and I can play with a totally new audience, so it’s like building from scratch in a way. I want to experiment with a lot of things, and I’ve been given the creative freedom to do that. So I’m very excited.”
The video content will be available for Android users on Amazon’s shopping app. It will roll out for iOS users and web browsers in the coming months.