14 of India’s top comedians—including Biswa Kalyan Rath, Kenny Sebastien, Mallika Dua, Prashasti Singh, Urooj Ashfaq, Anirban Dasgupta, Saikiran, Varun Thakur, Danish Sait, Sorabh Pant, Kapil Sharma—have teamed up with Sprite for their ‘Joke In A Bottle’ campaign.
The soda brand is collaborating with creators collective Kommune to feature more than 500 jokes in 9 different languages in a campaign which will require Sprite consumers to scan a QR code to be told a joke. Once scanned, consumers will receive a joke over Whatsapp.
“I’m delighted to be teaming up with Sprite for the ‘Joke In A Bottle’ campaign,” said comedian Saikiran in a statement. “In a world where laughter is often the best medicine, ‘Joke In A Bottle’ delivers the perfect remedy and a chance to savour life’s lighter moments.”
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