Emmy-winning football comedy series Ted Lasso has signed a landmark licensing deal with the English Premier League for their upcoming third season, with The Athletic reporting the deal is worth upto £500,000. The licensing agreement will allow the show to use official Premier League assets, including archival footage, team logos, club kits and even the Premier League trophy. With the EPL now on board, this paves the way for the show to more seriously and authentically engage with English football culture, and reference actual Premier League teams, players and games in its episodes.
Ted Lasso’s producers had previously approached the league for a similar deal but were turned down. However, the unanimous acclaim that the show has received coupled with their performance at this year’s Emmy Awards, has put the league’s apprehensions to rest.
For the uninitiated, Apple TV+’s top-rated show tells the story of an American football coach who takes on the task of representing Richmond AFC in the UK’s top football league. In addition to being named outstanding comedy series at this year’s Emmy Awards, the show’s cast also picked up a number of Emmys, including for acting for Jason Sudeikis, Hannah Waddingham and Brett Goldstein.
The series was renewed for a third season last year and is expected to go into production in January 2022.